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Personalized Mobile Messaging:
Your Next Top Revenue Channel

 

 

 

 

Timothy Miller

Founder & CEO, ConvertAble®

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icon1_capture Why Listen To Me?

Founded Local Search Essentials in 2002

  • Seen the evolution of “Local Search” from the beginning

logo_arcsWorked with rug care specialists across the world for the past 15+ years

  • Including start ups, 1 man, 10 truck, biggest in world

Founded ConvertAble® in 2021

  • Mission to help local businesses Stop Wasting $$$ on Marketing
why_listen2


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Personalized Mobile Messaging: Your Next Top Revenue Channel

results-2

Sources:

(1) Service Titan, ConvertAble® internal data, 2022

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icon1_capture So Why Mobile ?

SMS is no longer an option

People are obsessed with their phones

addiction4

Sources:

 

 


 

 

icon1_capture Personalized & Interactive

Mobile phone identity is ideal for personalization & targeting

bg_trends-personalized

Sources:

(1) ConvertAble® Study - August 2022, n=2,000, US consumers ages 16-75

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icon1_capture Easy & Accessible

Over 90% of consumers want to sign up for texts from businesses

We asked, “Would you sign up to receive text messages from businesses?”

consumers

Sources:

(1) ConvertAble® Study - August 2022, n=2,000, US consumers ages 16-75

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icon1_capture Personalized & Interactive

Consumers want 1:1 personalized messages across the entire lifecycle

personal

Sources:

(1) ConvertAble® Study - August 2022, n=2,000, US consumers ages 16-75

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icon1_capture SMS is Effective

SMS also delivers what brands need

99% of text messages are read & responded to within 90 seconds

withvswithout

Sources:

(1) Based on consumer survey response data
(2) ConvertAble® internal metrics on engagement rates, 2021

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icon1_capture SMS is No Longer an Option

In 3 years, every B2C brand will be expected to communicate with their customers via SMS

SMS will be the center of how consumers and brands communicate with each other.

It’s a race to own the SMS inbox!

addiction4-1

Sources:

     
 
 
 
 
 
 
 
 
 
 
    
Step 1

Text-Enable Your Business

 

 

 

 

 

 

icon7_compliance Text-enable your business

Never miss a lead again

logo_twilio90% of consumers say they would prefer businesses to text them, rather than call

Guarantee: people are currently trying to send text messages to your main number and you're missing leads because it's not configured to receive them

An easy fix!

ayoub10


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icon7_compliance Text-enable your business

Make sure you are compliant!

Access to a legal team including experts in TCPA law


Automatically remove SMS spammers from lists


Thousands of cases filed each year and rising


Respond to complaints leveraging Twilio's SMS Audit Trail


Develop comprehensive Terms & Conditions

compliance1

Disclaimer:

The materials available in this document are for informational purposes only and not
for the purpose of providing legal advice. You should contact your attorney to obtain
advice with respect to any particular issue or problem.

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Step 2

Improve Customer Experience

 

 

 

 

 

 

icon3_improve Improve customer experience

Improve customer experience, get customer feedback & referrals

90% of consumers say they would prefer businesses to text them, rather than call.

Build loyalty, customer satisfaction & get more referrals.

exp messages


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icon3_improve Improve customer experience

Improve customer experience, get customer feedback & referrals

90% of consumers say they would prefer businesses to text them, rather than call.

Build loyalty, customer satisfaction & get more referrals.

Confirmation
messages
Status
updates
Internal
communication
Request
feedback
Request
reviews
Request
referrals
Conversation
flow
exp2
koshgarian
koshgarian2
exp3
exp4
exp3
flow


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Step 3

Capture More Leads

 

 

 

 

 

 

icon1_capture Capture more leads

Stop wasting money on marketing!

70% of marketing leads never convert into sales

Growing your list is the single most important factor that determines success and drives sales from SMS & email

grow list

Sources:

 

 


 

 

icon1_capture Capture more leads

Google Business Profile

60% of phone calls come from people who get the number from your Google Business Profile

  • Past customers
  • New leads

Integrate with 3rd party databases to enrich data for personalization

GBP Call
Integration
GBP Call
History
ConvertAble® Call
Reporting
gmb1
gmb2
gmb3


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icon1_capture Never miss an opportunity

Missed call? Text back!

Businesses miss about 62% of their calls, which is a ton of waste especially given the high price of google ads, facebook ads, etc

Never miss a sales opportunity again by leveraging a missed call text back messaging flow!

missed_call

Sources:

 

 


 

 

icon1_capture Capture more leads

Grow your text list from social media

socialstats

 

fb


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icon1_capture Capture more leads

Sign-up solutions across every channel drive subscriber and revenue growth

31+ sign-up units across...

Google Business Profile
Instagram
Facebook Ads
Angi / HomeAdvisor
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter

 

rug_renovating


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icon1_capture Capture more leads

Ensure you get in the primary inbox

Automatically send contact address book details to subscribers as part of welcome flow


Saved on device with name and logo


Email inclusion also helps email delivery

Without ConvertAble®
Contact Card
With ConvertAble®
Contact Card
Without ConvertAble Contact Card
rug_renovating3


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icon1_capture Atlantic Duct Cleaning

13% decrease in website traffic, 30% increase in leads (approx. +700 sales opportunities)


No increase in Google, Facebook  ad spend


1680 leads captured, 594 jobs, $804 avg / job, 42:1 ROI

Atlantic
Duct Cleaning
ConvertAble®
welcome offer
14% Decrease in
website traffic
30% Increase in
website leads
Measure
results
Modify creatives
& workflows
Implemented
conversational AI
Impact of
speed to lead
Final
results
adc1
ConvertAble welcome offer
Decrease in website traffic
adc4
Measure results
adc6
AI
Impact of speed to lead
results3

Sources:

(1) Google Analytics
(2) Service Monster
(3) ConvertAble® internal tracking data

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icon1_capture Capture more leads

Focus on growing
your marketing database

Growing your list is the single most important factor that determines success and drives sales from SMS & email

The bigger your list, the better your results!

grow list


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Step 4

Fill Your Schedule®

 

 

 

 

 

 

icon4_fill Fill Your Schedule®

Integration with Business Management System

It costs 5X more to get a new customer than it does to keep one!

Mobile messaging results in 2X as many customers returning!

Using text, email and voice calls can increase your lead ROI by 300%+

Transactional
history
Advanced
filtering
Screenshot 2024-09-26 at 4.09.20 PM
Screenshot 2024-09-26 at 4.09.20 PM-1

 

 


 

 

icon4_fill Fill Your Schedule®

Unbooked Leads

It costs 5X more to get a new customer than it does to keep one!

Mobile messaging results in 2X as many customers returning!

Using text, email and voice calls can increase your lead ROI by 300%+

Transactional
history
Advanced
filtering
Screenshot 2024-09-26 at 4.09.20 PM
Screenshot 2024-09-26 at 4.09.20 PM-1

 

 


 

 

icon4_fill Fill Your Schedule®

Advanced filtering

It costs 5X more to get a new customer than it does to keep one!

Mobile messaging results in 2X as many customers returning!

Using text, email and voice calls can increase your lead ROI by 300%+

Transactional
history
Advanced
filtering
Screenshot 2024-09-26 at 4.09.20 PM
Screenshot 2024-09-26 at 4.09.20 PM-1

 

 


 

 

icon4_fill Fill Your Schedule®

Generate more revenue from past customers

It costs 5X more to get a new customer than it does to keep one!

Mobile messaging results in 2X as many customers returning!

Using text, email and voice calls can increase your lead ROI by 300%+

Quarterly drip
math
Personalized
messaging
calendar
arl2

Sources:

(1)  ConvertAble® internal metrics re: perpetual drip campaigns

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icon4_fill Fill Your Schedule®

Generate more revenue from past customers

It costs 5X more to get a new customer than it does to keep one!

Mobile messaging results in 2X as many customers returning!

Using text, email and voice calls can increase your lead ROI by 300%+

Text
Message
Email
Message
Ringless
Voicemail
24mo
fys
voicemail


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icon4_fill Fill Your Schedule®

Generate more revenue from past customers

It costs 5X more to get a new customer than it does to keep one!

Mobile messaging results in 2X as many customers returning!

Using text, email and voice calls can increase your lead ROI by 300%+

6 mo.
12 mo.
15 mo.
18 mo.
24 mo.
6mo
12mo
15mo
18mo
24mo


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icon4_fill Fill Your Schedule®

Generate more revenue from past customers

It costs 5X more to get a new customer than it does to keep one!

Mobile messaging results in 2X as many customers returning!

Using text, email and voice calls can increase your lead ROI by 300%+

Service
Area
Geo-targeted
message
map-2
legacy3

Sources:

(1)  ConvertAble® internal metrics re: geo-targeted campaigns

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icon4_fill Fill Your Schedule®

Generate more revenue from past customers

It costs 5X more to get a new customer than it does to keep one!

Mobile messaging results in 2X as many customers returning!

Using text, email and voice calls can increase your lead ROI by 300%+

Flash sale
message
Proven
results
greenspring-2
greenspring2

Sources:

(1) ConvertAble® internal metrics re: flash sales

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icon4_fill Fill Your Schedule®

Generate more revenue from past customers

It costs 5X more to get a new customer than it does to keep one!

Mobile messaging results in 2X as many customers returning!

Using text, email and voice calls can increase your lead ROI by 300%+

Holiday
message
Proven
results
Holiday message
Proven results

Sources:

(1) ConvertAble® internal metrics re: holiday sales

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icon1_capture Limited Time Offer

30-day free trial - use code TRIAL30D

Free_30d_TrialFor a limited time, turn mobile messaging into a top 3 revenue channel for free!

  1. Build your email & sms lists quickly

  2. Free set up and integration

  3. No obligation, only pay for messages sent & received

Questions?
e: tim@convertable.co
t: 904-694-5900

free_trial