Personalized Mobile Messaging:
Your Next Top Revenue Channel
Timothy Miller
1
Why Listen To Me?
Founded Local Search Essentials in 2002
- Seen the evolution of “Local Search” from the beginning
Worked with rug care specialists across the world for the past 15+ years
- Including start ups, 1 man, 10 truck, biggest in world
Founded ConvertAble® in 2021
- Mission to help local businesses Stop Wasting $$$ on Marketing

2
Personalized Mobile Messaging: Your Next Top Revenue Channel
Sources:
3
So Why Mobile ?
SMS is no longer an option
People are obsessed with their phones

Sources:
4
Personalized & Interactive
Mobile phone identity is ideal for personalization & targeting

Sources:
Easy & Accessible
Over 90% of consumers want to sign up for texts from businesses
We asked, “Would you sign up to receive text messages from businesses?”

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6
Personalized & Interactive
Consumers want 1:1 personalized messages across the entire lifecycle

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7
SMS is Effective
SMS also delivers what brands need
99% of text messages are read & responded to within 90 seconds

Sources:
SMS is No Longer an Option
In 3 years, every B2C brand will be expected to communicate with their customers via SMS
SMS will be the center of how consumers and brands communicate with each other.
It’s a race to own the SMS inbox!

Sources:
9
Text-Enable Your Business
Text-enable your business
Never miss a lead again
90% of consumers say they would prefer businesses to text them, rather than call
Guarantee: people are currently trying to send text messages to your main number and you're missing leads because it's not configured to receive them
An easy fix!

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Text-enable your business
Make sure you are compliant!
Access to a legal team including experts in TCPA law
Automatically remove SMS spammers from lists
Thousands of cases filed each year and rising
Respond to complaints leveraging Twilio's SMS Audit Trail
Develop comprehensive Terms & Conditions

Disclaimer:
The materials available in this document are for informational purposes only and not
for the purpose of providing legal advice. You should contact your attorney to obtain
advice with respect to any particular issue or problem.
11
Improve Customer Experience
Improve customer experience
Improve customer experience, get customer feedback & referrals
90% of consumers say they would prefer businesses to text them, rather than call.
Build loyalty, customer satisfaction & get more referrals.

12
Improve customer experience
Improve customer experience, get customer feedback & referrals
90% of consumers say they would prefer businesses to text them, rather than call.
Build loyalty, customer satisfaction & get more referrals.
messages
updates
communication
feedback
reviews
referrals
flow







13
Capture More Leads
Capture more leads
Stop wasting money on marketing!
70% of marketing leads never convert into sales
Growing your list is the single most important factor that determines success and drives sales from SMS & email

Sources:
Capture more leads
Google Business Profile
60% of phone calls come from people who get the number from your Google Business Profile
- Past customers
- New leads
Integrate with 3rd party databases to enrich data for personalization
Integration
History
Reporting



15
Sources:
Capture more leads
Grow your text list from social media

17
Capture more leads
Sign-up solutions across every channel drive subscriber and revenue growth
31+ sign-up units across...
Google Business Profile
Instagram
Facebook Ads
Angi / HomeAdvisor |
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter
|

18
Capture more leads
Ensure you get in the primary inbox
Automatically send contact address book details to subscribers as part of welcome flow
Saved on device with name and logo
Email inclusion also helps email delivery
Contact Card
Contact Card


19
Atlantic Duct Cleaning
13% decrease in website traffic, 30% increase in leads (approx. +700 sales opportunities)
No increase in Google, Facebook ad spend
1680 leads captured, 594 jobs, $804 avg / job, 42:1 ROI
Duct Cleaning
welcome offer
website traffic
website leads
results
& workflows
conversational AI
speed to lead
results









Sources:
20
Capture more leads
Focus on growing
your marketing database
Growing your list is the single most important factor that determines success and drives sales from SMS & email
The bigger your list, the better your results!

21
Fill Your Schedule®
Fill Your Schedule®
Integration with Business Management System
It costs 5X more to get a new customer than it does to keep one!
Mobile messaging results in 2X as many customers returning!
Using text, email and voice calls can increase your lead ROI by 300%+
history
filtering


Fill Your Schedule®
Unbooked Leads
It costs 5X more to get a new customer than it does to keep one!
Mobile messaging results in 2X as many customers returning!
Using text, email and voice calls can increase your lead ROI by 300%+
history
filtering


Fill Your Schedule®
Advanced filtering
It costs 5X more to get a new customer than it does to keep one!
Mobile messaging results in 2X as many customers returning!
Using text, email and voice calls can increase your lead ROI by 300%+
history
filtering


Fill Your Schedule®
Generate more revenue from past customers
It costs 5X more to get a new customer than it does to keep one!
Mobile messaging results in 2X as many customers returning!
Using text, email and voice calls can increase your lead ROI by 300%+
math
messaging


Sources:
22
Fill Your Schedule®
Generate more revenue from past customers
It costs 5X more to get a new customer than it does to keep one!
Mobile messaging results in 2X as many customers returning!
Using text, email and voice calls can increase your lead ROI by 300%+
Message
Message
Voicemail



23
Fill Your Schedule®
Generate more revenue from past customers
It costs 5X more to get a new customer than it does to keep one!
Mobile messaging results in 2X as many customers returning!
Using text, email and voice calls can increase your lead ROI by 300%+





24
Fill Your Schedule®
Generate more revenue from past customers
It costs 5X more to get a new customer than it does to keep one!
Mobile messaging results in 2X as many customers returning!
Using text, email and voice calls can increase your lead ROI by 300%+
Area
message


Sources:
Fill Your Schedule®
Generate more revenue from past customers
It costs 5X more to get a new customer than it does to keep one!
Mobile messaging results in 2X as many customers returning!
Using text, email and voice calls can increase your lead ROI by 300%+
message
results


Sources:
Fill Your Schedule®
Generate more revenue from past customers
It costs 5X more to get a new customer than it does to keep one!
Mobile messaging results in 2X as many customers returning!
Using text, email and voice calls can increase your lead ROI by 300%+
message
results


Sources:
Limited Time Offer
30-day free trial - use code TRIAL30D
For a limited time, turn mobile messaging into a top 3 revenue channel for free!
- Build your email & sms lists quickly
- Free set up and integration
- No obligation, only pay for messages sent & received
Questions?
e: tim@convertable.co
t: 904-694-5900
