Consumers are getting
harder and harder to reach
Digital Advertising
> 42% decline in Google Ads CTR
Digital advertising performance has been declining for years across paid social and display

Sources:
Email Marketing
> 75% decline in email CTR
Email marketing performance has consistently fallen for eight years in a row

Sources:
(1) Epsilon (Q3 2010 - Q3 2016)
(2) Mailchimp Mar 2018
(3) Delvra 2019
(4) Campaign Monitor 2020-21
4
SMS is No Longer an Option
So... how do we reach consumers today?

Sources:
5
SMS is No Longer an Option
Why are so many brands switching to ConvertAble®

6
Why are so many brands switching to ConvertAble®
Sources:
7
Built for Mobile
> 72% of consumers search for local businesses using mobile devices
Mobile as share of total searches for local businesses

Sources:
Built for Mobile
Messaging is the most popular smartphone usage
Daily mobile phone feature use, US adults

Sources:
Easy & Accessible
Over 90% of consumers want to sign up for texts from businesses
We asked, “Would you sign up to receive text messages from businesses?”

Sources:
10
Personalized & Interactive
Consumers want 1:1 personalized messages across the entire lifecycle

11
Personalized & Interactive
Mobile phone identity is ideal for personalization & targeting

Sources:
SMS is Effective
SMS also delivers what brands need:
SMS drives 10x more revenue than email per message sent

Sources:
SMS is Effective
SMS also delivers what brands need:
99% of text messages are read & responded to within 90 seconds

Sources:
SMS is No Longer an Option
In 3 years, every B2C brand will be expected to communicate with their customers via SMS
SMS will be the center of how consumers and brands communicate with each other.
It’s a race to own the SMS inbox!

Sources:
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16
Capture more leads
Focus on growing
your marketing database
Growing your list is the single most important factor that determines success and drives sales from SMS & email

17
Capture more leads
Google My Business
60% of your phone calls are coming from people who get the number off of your Google My Business profile
Integration
History
Details
Reporting




19
Capture more leads
Missed call text back
Businesses miss on about 62% of their calls, which is a ton of waste especially given the high price of google ads, facebook ads, etc
Never miss a lead again with our missed call text back messaging flow!

Sources:
Capture more leads
Sign-up solutions across every channel drive subscriber and revenue growth
24+ sign-up units across...
Mobile Website
Desktop Website
Mobile App
Landing Pages
Instagram
Facebook Ads
|
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter
|
20
Capture more leads
Sign-up solutions across every channel drive subscriber and revenue growth
24+ sign-up units across...
Mobile Website
Desktop Website
Mobile App
Landing Pages
Instagram
Facebook Ads
|
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter
|
21
Capture more leads
Sign-up solutions across every channel drive subscriber and revenue growth
24+ sign-up units across...
Google My Business
Mobile App
Landing Pages
Instagram
Facebook Ads
|
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter
|

Examples:
Capture more leads
Sign-up solutions across every channel drive subscriber and revenue growth
24+ sign-up units across...
Google My Business
Mobile App
Landing Pages
Instagram
Facebook Ads
|
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter
|

23
Deliverability
ConvertAble ensures you get in the primary inbox
Automatically send contact address book details to subscribers as part of welcome flow
Saved on device with name and logo
Email inclusion also helps email delivery
Contact Card
Contact Card
Card



23
Capture more leads
Sign-up solutions across every channel drive subscriber and revenue growth
24+ sign-up units across...
Google My Business
Mobile App
Landing Pages
Instagram
Facebook Ads
|
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter
|

24
Capture more leads
Sign-up solutions across every channel drive subscriber and revenue growth
24+ sign-up units across...
Google My Business
Mobile Website Desktop Website Mobile App
Instagram
Facebook Ads
|
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter
|

25
Capture more leads
Sign-up solutions across every channel drive subscriber and revenue growth
24+ sign-up units across...
Google My Business
Mobile Website Desktop Website Mobile App
Instagram
Facebook Ads
|
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter
|

26
Capture more leads
Grow your text list from social media

Sources:
Capture more leads
Grow your text list from social media

Sources:
Capture more leads
Sign-up solutions across every channel drive subscriber and revenue growth
24+ sign-up units across...
Google My Business
Mobile Website Desktop Website Mobile App
Instagram
Facebook Ads
|
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter
|

29
Capture more leads
Focus on growing
your marketing database
Growing your list is the single most important factor that determines success and drives sales from SMS & email

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31
Speed to lead
Capture, nurture & convert more leads to customers
A staggering 79% of marketing leads never convert into customers!
With your existing marketing budget, we will help you grow your list and convert more leads to customers - driving profit and growth!
conversations inbox
In-home services
Walk-in



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33
Improve experience
Improve customer experience, get customer feedback & referrals
90% of consumers say they would prefer businesses to text them, rather than call.
Build loyalty, customer satisfaction & get more referrals.

34
Improve experience
Improve customer experience, get customer feedback & referrals
90% of consumers say they would prefer businesses to text them, rather than call.
Build loyalty, customer satisfaction & get more referrals.
Messages
Updates
Feedback
Reviews
Requests
Flow






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36
Fill Your Schedule®
Generate more revenue from past customers
It costs 5X more to get a new customer than it does to keep one!
Our custom campaigns will increase the lifetime value of your customers and profit.
Quarterly drip math:
- List size = 18,000 contacts
- Days to send / campaign = 60 days
- Hours to send / day = 5 hours
- Hours to send / campaign = 300 hours
- Messages to send / hour = 60 messages
- Messages to send / minute = 1 message

Sources:
Fill Your Schedule®
Generate more revenue from past customers
It costs 5X more to get a new customer than it does to keep one!
Businesses that use ConvertAble see 2X as many customers return!
Our custom campaigns will increase the lifetime value of your customers and profit.
Message
Results


Sources:
Fill Your Schedule®
Generate more revenue from past customers
It costs 5X more to get a new customer than it does to keep one!
Businesses that use ConvertAble see 2X as many customers return!
Using text, email and voice calls can increase your lead ROI by 300%+
Message
Message
Connect
Voicemail




38
Fill Your Schedule®
Generate more revenue from past customers
It costs 5X more to get a new customer than it does to keep one!
Businesses that use ConvertAble see 2X as many customers return!
Our custom campaigns will increase the lifetime value of your customers and profit.

39
Fill Your Schedule®
Generate more revenue from past customers
It costs 5X more to get a new customer than it does to keep one!
Businesses that use ConvertAble see 2X as many customers return!
Our custom campaigns will increase the lifetime value of your customers and profit.





40
Fill Your Schedule®
Generate more revenue from past customers
It costs 5X more to get a new customer than it does to keep one!
Businesses that use ConvertAble see 2X as many customers return!
Our custom campaigns will increase the lifetime value of your customers and profit.
Area
Message


Sources:
Fill Your Schedule®
Generate more revenue from past customers
It costs 5X more to get a new customer than it does to keep one!
Businesses that use ConvertAble see 2X as many customers return!
Our custom campaigns will increase the lifetime value of your customers and profit.

Sources:
Why are so many brands switching to ConvertAble®
Sources:
44
Fill Your Schedule®
Why are so many brands switching to ConvertAble®
It costs 5X more to get a new customer than it does to keep one!
Businesses that use ConvertAble see 2X as many customers return!
Our custom campaigns will increase the lifetime value of your customers and profit.

45
46
ConvertAble® AI Concierge
Unrivaled experience to ensure success
With our "Concierge" service, we will engage with every lead or conversation within 2 minutes of contact - 24 hours / 7 days / 365 days a year.
We will get you closer to the sale so you can save time and focus on only the most important opportunities.
Increase your appointment set rate by at least 10%

Sources:
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48
Playbook
Unrivaled experience to ensure success
Our dedicated account managers provide:
- Goals based on proprietary benchmarks
- Sign-up experienced tested at great scale
- Messaging strategies that deliver results
- Weekly check-ins and monthly reviews


49
Playbook
Easily create and send messages with proven templates & workflows
Automatically send the best performing SMS and email messages leveraging the best practices of millions of sent messages
Save dozens of hours each month by using our pre-composed messages across a wide variety of use cases, combined with proven workflows

50
Playbook
Access the innovative strategies used by the best performing brands
Proven workflows leveraged by top brands, including the ultimate 5 minute lead workflow
Ongoing training and best practices
Access to private Facebook group

51
Playbook
Our support is best in class
We strive to provide the best customer support possible:
- 9.8/10 rating for our customer strategy
- < 20 minutes avg. response time
- Tremendous resources to help you

52
53
Compliance
Text compliance is nuanced and class-action risk is real
Up to $1,500 per noncompliant message
Millions of dollars in potential legal risk
Thousands of cases filed each year and rising

Disclaimer:
The materials available in this document are for informational purposes only and not
for the purpose of providing legal advice. You should contact your attorney to obtain
advice with respect to any particular issue or problem.
54
Compliance
Expertise and protection so you can have peace of mind
Access to a legal team including experts in TCPA law
Automatically remove SMS spammers from list
Thousands of cases filed each year and rising
Respond to complaints with our Enhanced SMS Audit Trail
Respond to complaints with our Enhanced SMS Audit Trail

Disclaimer:
The materials available in this document are for informational purposes only and not
for the purpose of providing legal advice. You should contact your attorney to obtain
advice with respect to any particular issue or problem.
55
Compliance
Expertise and protection so you can have peace of mind
Access to a legal team including experts in TCPA law
Automatically remove SMS spammers from list
Thousands of cases filed each year and rising
Respond to complaints with our Enhanced SMS Audit Trail
Disclaimer:
The materials available in this document are for informational purposes only and not
for the purpose of providing legal advice. You should contact your attorney to obtain
advice with respect to any particular issue or problem.
56
57
Deliverability
Solving the massive problem of SMS deliverability
Fastest, reliable delivery, #1 MMS sender
Three steps to SMS Message Delivery:
- Carrier (AT&T, T-Mobile, Verizon, Sprint)
- Handset Provider (iPhone, Android)
- Consumer (Opted in, not Muted)

58
Deliverability
ConvertAble monitors performance by carrier and manages throughput issues in real time
- CTR-based carrier tracking
- Proactive remediation and response
- Dedicated team working with leading carriers on informing guidelines and best practices

59
Deliverability
Engage your audience, don’t annoy them!
We have a suite of tools to ensure customers get useful messages and don’t hit STOP:
- Frequency capping
- Defined quiet hours
- Time-zone-based targeting
- Opt-out reporting per message
- Fuzzy Opt-Out language

60
Deliverability
ConvertAble® Contact Cards automatically add you to the address book
Automatically send contact address book details to subscribers as part of welcome flow
Saved on device with name and logo
Email inclusion also helps email delivery

61
Deliverability
ConvertAble ensures you get in the primary inbox
Automatically send contact address book details to subscribers as part of welcome flow
Saved on device with name and logo
Email inclusion also helps email delivery
Contact Card
Contact Card
Card



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63
Analytics
Rich measurement across our entire product suite
Track your program’s success in real-time with an intuitive dashboard
View trends related to your subscriber growth, sales, and message engagement to understand what's driving results
Dashboard
Call Reporting
Reputation Reporting



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65
Integrations
Best-in-class integrations allow orchestration across tech
ConvertAble® integrates with 150+ invoicing systems to reach customers with the highest likelihood of needing your service.
Our algorithm analyzes each customer and their history with your business, then uses this data to hit them with the right message at the right time.
Via tools like Zapier, we can connect with 100s of other tools as well.
Systems
Actions


66
Get Started
Get Started
Get started in 30 minutes
- Onboarding Call
Expertise and protection for peace of mind - Subscriber Growth Setup
Approve the sign-up incentive, send coupons, and approve on-site designs - Set Up Workflows, Test and Launch
Approve triggered messages, initial campaign messages against program KPIs, initial training and ongoing customer support

68
Get Started
30-day free trial
For a limited time, turn mobile messaging into a top 3 revenue channel for free.
- Build your email & sms lists quickly
- Free set up and integration
- No obligation

69
Sources:
Each respective website, does not include variable costs associated with Zapier and account limits
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73
ConvertAble® Pricing
Up to 10,000 Subscribers
Unlimited Subscribers
All Lite features, plus:
Unlimited Subscribers
All Complete features, plus:
Disclaimer:
ConvertAble® AI Concierge provides live human response, within 2 minutes of receipt, 24/7/365 @ $1.50 / hour.
70
ConvertAble® Set Up & Launch Timeline
Sign Up
Customer completes order form
ConvertAble assigns a Customer Success Manager (CSM) to coordinate initial account audit, set up, onboarding, training and ongoing support

Account Audit & Set Up
Customer completes audit and confirms sign-up incentive
ConvertAble's implementation team completes set up and thoroughly tests sign up units and automated workflows in ConvertAble

Launch Call
ConvertAble creates a custom Getting Started guided tour
ConvertAble & customer review all integrations, creative designs, messaging templates and key workflows

Customer Approval
Customer provides final approval of creative designs, welcome offer, workflows, messaging templates, initial outbound campaign

Go Live
Training Q&A + Launch
Expected go live date is on avg. 10 days from submission of the order form.

73