Consumers are getting
harder and harder to reach

 

 

 

1

 

 


 

 

Acquisition and retention have
gotten much harder and expensive

 

google

2

 

 


 

 

icon_ads Digital Advertising

> 42% decline in Google Ads CTR

Digital advertising performance has been declining for years across paid social and display

ads

Sources:

(1) SmartInsights 2021

3

 

 


 

 

icon_mail Email Marketing

> 75% decline in email CTR

Email marketing performance has consistently fallen for eight years in a row

email-1

Sources:

(1) Epsilon (Q3 2010 - Q3 2016)
(2) Mailchimp Mar 2018
(3) Delvra 2019
(4) Campaign Monitor 2020-21

4

 

 


 

 

icon1_capture SMS is No Longer an Option

So... how do we reach consumers today?

addiction4

Sources:

 

 


 

 

icon1_capture SMS is No Longer an Option

Why are so many brands switching to ConvertAble®

topreviews


6

 

 


 

 

Why are so many brands switching to ConvertAble®

results2

Sources:

(1) Service Titan, ConvertAble™ internal data, 2022

7

 

 


 

 

icon1_capture Built for Mobile

> 72% of consumers search for local businesses using mobile devices

Mobile as share of total searches for local businesses

consumers search

Sources:

(1) Statista - U.S. consumers: frequency of online local business search 2021

8

 

 


 

 

icon1_capture Built for Mobile

Messaging is the most popular smartphone usage

Daily mobile phone feature use, US adults

popularity

Sources:

(1) Pew Research Center - American Trends Panel experience sampling survey

9

 

 


 

 

icon1_capture Easy & Accessible

Over 90% of consumers want to sign up for texts from businesses

We asked, “Would you sign up to receive text messages from businesses?”

consumers

Sources:

(1) ConvertAble Study - August 2022, n=2,000, US consumers ages 16-75

10

 

 


 

 

icon1_capture Personalized & Interactive

Consumers want 1:1 personalized messages across the entire lifecycle

personal


11

 

 


 

 

icon1_capture Personalized & Interactive

Mobile phone identity is ideal for personalization & targeting

bg_trends-personalized

Sources:

(1) ConvertAble Study - August 2022, n=2,000, US consumers ages 16-75

12

 

 


 

 

icon1_capture SMS is Effective

SMS also delivers what brands need:

SMS drives 10x more revenue than email per message sent

emailvssms

Sources:

(1) Based on consumer survey response data
(2) ConvertAble internal metrics on engagement rates, 2021

13

 

 


 

 

icon1_capture SMS is Effective

SMS also delivers what brands need:

99% of text messages are read & responded to within 90 seconds

withvswithout

Sources:

(1) Based on consumer survey response data
(2) ConvertAble internal metrics on engagement rates, 2021

14

 

 


 

 

icon1_capture SMS is No Longer an Option

In 3 years, every B2C brand will be expected to communicate with their customers via SMS

SMS will be the center of how consumers and brands communicate with each other.

It’s a race to own the SMS inbox!

addiction4-1

Sources:

 

 


 

   
Section II

ConvertAble® Solution

intro1


16

 

 


 

 

     

icon1_capture Capture more leads

Focus on growing
your marketing database

Growing your list is the single most important factor that determines success and drives sales from SMS & email

grow list


17

 

 


 

 

icon1_capture Capture more leads

Google My Business

60% of your phone calls are coming from people who get the number off of your Google My Business profile

GMB Call
Integration
GMB Call
History
GMB Call
Details
ConvertAble Call
Reporting
gmb1
gmb2
missedcalls
gmb3


19

 

 


 

 

icon1_capture Capture more leads

Missed call text back

Businesses miss on about 62% of their calls, which is a ton of waste especially given the high price of google ads, facebook ads, etc

Never miss a lead again with our missed call text back messaging flow!

mctb

Sources:

 

 


 

 

icon1_capture Capture more leads

Sign-up solutions across every channel drive subscriber and revenue growth

24+ sign-up units across...

Mobile Website
Desktop Website
Mobile App
Landing Pages
Instagram
Facebook Ads
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter

 


20

 

 


 

 

icon1_capture Capture more leads

Sign-up solutions across every channel drive subscriber and revenue growth

24+ sign-up units across...

Mobile Website
Desktop Website
Mobile App
Landing Pages
Instagram
Facebook Ads
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter

 


21

 

 


 

 

icon1_capture Capture more leads

Sign-up solutions across every channel drive subscriber and revenue growth

24+ sign-up units across...

Google My Business
Mobile App
Landing Pages
Instagram
Facebook Ads
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter

 

offer_desktop

Examples:

 

 


 

 

icon1_capture Capture more leads

Sign-up solutions across every channel drive subscriber and revenue growth

24+ sign-up units across...

Google My Business
Mobile App
Landing Pages
Instagram
Facebook Ads
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter

 

offer_mobile


23

 

 


 

 

icon8_deliverability Deliverability

ConvertAble ensures you get in the primary inbox

Automatically send contact address book details to subscribers as part of welcome flow


Saved on device with name and logo


Email inclusion also helps email delivery

Without ConvertAble™
Contact Card
With ConvertAble™
Contact Card
Contact
Card
Without ConvertAble Contact Card
With ConvertAble Contact Card
contactcard


23

 

 


 

 

icon1_capture Capture more leads

Sign-up solutions across every channel drive subscriber and revenue growth

24+ sign-up units across...

Google My Business
Mobile App
Landing Pages
Instagram
Facebook Ads
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter

 

ab testing


24

 

 


 

 

icon1_capture Capture more leads

Sign-up solutions across every channel drive subscriber and revenue growth

24+ sign-up units across...

Google My Business
Mobile Website
Desktop Website
Mobile App
Instagram
Facebook Ads
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter

 

quote


25

 

 


 

 

icon1_capture Capture more leads

Sign-up solutions across every channel drive subscriber and revenue growth

24+ sign-up units across...

Google My Business
Mobile Website
Desktop Website
Mobile App
Instagram
Facebook Ads
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter

 

widget


26

 

 


 

 

icon1_capture Capture more leads

Grow your text list from social media

socialstats

 

instagram

Sources:

(1) Globe Newswire

27

 

 


 

 

icon1_capture Capture more leads

Grow your text list from social media

socialstats

 

facebook

Sources:

(1) Globe Newswire

28

 

 


 

 

icon1_capture Capture more leads

Sign-up solutions across every channel drive subscriber and revenue growth

24+ sign-up units across...

Google My Business
Mobile Website
Desktop Website
Mobile App
Instagram
Facebook Ads
Text-to-Join
Retail Kiosks
Packaging & Receipts
Email Promos
TV Ads
Digital Ads
Twitter

 

nurture


29

 

 


 

 

icon1_capture Capture more leads

Focus on growing
your marketing database

Growing your list is the single most important factor that determines success and drives sales from SMS & email

grow list


30

 

 


 

intro2


31

 

 


 

 

       

icon2_nurture Speed to lead

Capture, nurture & convert more leads to customers

A staggering 79% of marketing leads never convert into customers!

With your existing marketing budget, we will help you grow your list and convert more leads to customers - driving profit and growth!

Consolidated
conversations inbox
Workflows
In-home services
Workflows
Walk-in
nurture1
nurture2
nurture3


32

 

 


 

intro3


33

 

 


 

 

        

icon3_improve Improve experience

Improve customer experience, get customer feedback & referrals

90% of consumers say they would prefer businesses to text them, rather than call.

Build loyalty, customer satisfaction & get more referrals.

exp messages


34

 

 


 

 

icon3_improve Improve experience

Improve customer experience, get customer feedback & referrals

90% of consumers say they would prefer businesses to text them, rather than call.

Build loyalty, customer satisfaction & get more referrals.

Confirmation
Messages
Status
Updates
Request
Feedback
Request
Reviews
Referral
Requests
Conversation
Flow
exp1
exp2
exp3
exp4
exp3
flow


35

 

 


 

intro4


36

 

 


 

 

        

icon4_fill Fill Your Schedule®

Generate more revenue from past customers

It costs 5X more to get a new customer than it does to keep one!

Our custom campaigns will increase the lifetime value of your customers and profit.

Quarterly drip math:

  • List size = 18,000 contacts
  • Days to send / campaign = 60 days
  • Hours to send / day = 5 hours
  • Hours to send / campaign = 300 hours
  • Messages to send / hour = 60 messages
  • Messages to send / minute = 1 message
calendar

Sources:

(1)  ConvertAble™ internal metrics re: perpetual drip campaigns

37

 

 


 

 

icon4_fill Fill Your Schedule®

Generate more revenue from past customers

It costs 5X more to get a new customer than it does to keep one!

Businesses that use ConvertAble see 2X as many customers return!

Our custom campaigns will increase the lifetime value of your customers and profit.

Holiday
Message
Proven
Results
holiday
case

Sources:

(1) ConvertAble™ internal metrics re: holiday sales

43

 

 


 

 

icon4_fill Fill Your Schedule®

Generate more revenue from past customers

It costs 5X more to get a new customer than it does to keep one!

Businesses that use ConvertAble see 2X as many customers return!

Using text, email and voice calls can increase your lead ROI by 300%+

Text
Message
Email
Message
Call
Connect
Ringless
Voicemail
24mo
fys
call
voicemail


38

 

 


 

 

icon4_fill Fill Your Schedule®

Generate more revenue from past customers

It costs 5X more to get a new customer than it does to keep one!

Businesses that use ConvertAble see 2X as many customers return!

Our custom campaigns will increase the lifetime value of your customers and profit.

fys overview


39

 

 


 

 

icon4_fill Fill Your Schedule®

Generate more revenue from past customers

It costs 5X more to get a new customer than it does to keep one!

Businesses that use ConvertAble see 2X as many customers return!

Our custom campaigns will increase the lifetime value of your customers and profit.

6 mo.
12 mo.
15 mo.
18 mo.
24 mo.
6mo
12mo
15mo
18mo
24mo


40

 

 


 

 

icon4_fill Fill Your Schedule®

Generate more revenue from past customers

It costs 5X more to get a new customer than it does to keep one!

Businesses that use ConvertAble see 2X as many customers return!

Our custom campaigns will increase the lifetime value of your customers and profit.

Service
Area
Geo-targeted
Message
map3
legacy

Sources:

(1)  ConvertAble™ internal metrics re: geo-targeted campaigns

41

 

 


 

 

icon4_fill Fill Your Schedule®

Generate more revenue from past customers

It costs 5X more to get a new customer than it does to keep one!

Businesses that use ConvertAble see 2X as many customers return!

Our custom campaigns will increase the lifetime value of your customers and profit.

greenspring

Sources:

(1) ConvertAble™ internal metrics re: flash sales

42

 

 


 

 

Why are so many brands switching to ConvertAble®

results2

Sources:

(1) Service Titan, ConvertAble™ internal data, 2022

44

 

 


 

 

icon4_fill Fill Your Schedule®

Why are so many brands switching to ConvertAble®

It costs 5X more to get a new customer than it does to keep one!

Businesses that use ConvertAble see 2X as many customers return!

Our custom campaigns will increase the lifetime value of your customers and profit.

fys-reviews


45

 

 


 

intro5


46

 

 


 

 

         

icon5_concierge ConvertAble® AI Concierge

Unrivaled experience to ensure success

With our "Concierge" service, we will engage with every lead or conversation within 2 minutes of contact - 24 hours / 7 days / 365 days a year.

We will get you closer to the sale so you can save time and focus on only the most important opportunities.

Increase your appointment set rate by at least 10%

speed

Sources:

(1) Business 2 Community: 19 Facts About Lead Response Times

47

 

 


 

     
Section III

ConvertAble® Platform

intro6


48

 

 


 

 

icon6_playbook Playbook

Unrivaled experience to ensure success

Our dedicated account managers provide:

  • Goals based on proprietary benchmarks

  • Sign-up experienced tested at great scale

  • Messaging strategies that deliver results

  • Weekly check-ins and monthly reviews
Screen Shot 2022-09-06 at 5.09.38 PM

 

playbook


49

 

 


 

 

icon6_playbook Playbook

Easily create and send messages with proven templates & workflows

Automatically send the best performing SMS and email messages leveraging the best practices of millions of sent messages


Save dozens of hours each month by using our pre-composed messages across a wide variety of use cases, combined with proven workflows

playbook2


50

 

 


 

 

icon6_playbook Playbook

Access the innovative strategies used by the best performing brands

Proven workflows leveraged by top brands, including the ultimate 5 minute lead workflow


Ongoing training and best practices


Access to private Facebook group

playbook3


51

 

 


 

 

icon6_playbook Playbook

Our support is best in class

We strive to provide the best customer support possible:

  • 9.8/10 rating for our customer strategy

  • < 20 minutes avg. response time

  • Tremendous resources to help you

Screen Shot 2022-09-06 at 5.26.57 PM

playbook-reviews


52

 

 


 

intro7


53

 

 


 

 

icon7_compliance Compliance

Text compliance is nuanced and class-action risk is real

Up to $1,500 per noncompliant message


Millions of dollars in potential legal risk


Thousands of cases filed each year and rising

compliance1

Disclaimer:

The materials available in this document are for informational purposes only and not
for the purpose of providing legal advice. You should contact your attorney to obtain
advice with respect to any particular issue or problem.

54

 

 


 

 

icon7_compliance Compliance

Expertise and protection so you can have peace of mind

Access to a legal team including experts in TCPA law


Automatically remove SMS spammers from list


Thousands of cases filed each year and rising


Respond to complaints with our Enhanced SMS Audit Trail

Respond to complaints with our Enhanced SMS Audit Trail

compliance2

Disclaimer:

The materials available in this document are for informational purposes only and not
for the purpose of providing legal advice. You should contact your attorney to obtain
advice with respect to any particular issue or problem.

55

 

 


 

 

icon7_compliance Compliance

Expertise and protection so you can have peace of mind

Access to a legal team including experts in TCPA law


Automatically remove SMS spammers from list


Thousands of cases filed each year and rising


Respond to complaints with our Enhanced SMS Audit Trail

Disclaimer:

The materials available in this document are for informational purposes only and not
for the purpose of providing legal advice. You should contact your attorney to obtain
advice with respect to any particular issue or problem.

56

 

 


 

intro8


57

 

 


 

 

icon8_deliverability Deliverability

Solving the massive problem of SMS deliverability

Fastest, reliable delivery, #1 MMS sender


Three steps to SMS Message Delivery:

  1. Carrier (AT&T, T-Mobile, Verizon, Sprint)

  2. Handset Provider (iPhone, Android)

  3. Consumer (Opted in, not Muted)
deliverability1


58

 

 


 

 

icon8_deliverability Deliverability

ConvertAble monitors performance by carrier and manages throughput issues in real time

  • CTR-based carrier tracking

  • Proactive remediation and response

  • Dedicated team working with leading carriers on informing guidelines and best practices
deliverability2


59

 

 


 

 

icon8_deliverability Deliverability

Engage your audience, don’t annoy them!

We have a suite of tools to ensure customers get useful messages and don’t hit STOP:

  • Frequency capping

  • Defined quiet hours

  • Time-zone-based targeting

  • Opt-out reporting per message

  • Fuzzy Opt-Out language
deliverability3


60

 

 


 

 

icon8_deliverability Deliverability

ConvertAble® Contact Cards automatically add you to the address book

Automatically send contact address book details to subscribers as part of welcome flow


Saved on device with name and logo


Email inclusion also helps email delivery

deliverability4


61

 

 


 

 

icon8_deliverability Deliverability

ConvertAble ensures you get in the primary inbox

Automatically send contact address book details to subscribers as part of welcome flow


Saved on device with name and logo


Email inclusion also helps email delivery

With ConvertAble™
Contact Card
Without ConvertAble™
Contact Card
Contact
Card
With ConvertAble Contact Card
Without ConvertAble Contact Card
contactcard


62

 

 


 

intro9


63

 

 


 

 

icon9_analytics Analytics

Rich measurement across our entire product suite

Track your program’s success in real-time with an intuitive dashboard


View trends related to your subscriber growth, sales, and message engagement to understand what's driving results

ConvertAble®
Dashboard
ConvertAble®
Call Reporting
ConvertAble®
Reputation Reporting
dashboard
ConvertAble Call Reporting
reputation


64

 

 


 

intro10


65

 

 


 

 

icon10_integrations Integrations

Best-in-class integrations allow orchestration across tech

ConvertAble® integrates with 150+ invoicing systems to reach customers with the highest likelihood of needing your service.


Our algorithm analyzes each customer and their history with your business, then uses this data to hit them with the right message at the right time.


Via tools like Zapier, we can connect with 100s of other tools as well.

Invoicing
Systems
Sample
Actions
integrations-1
integrations2


66

 

 


 

       
Section IV

Case Studies

benchmark2

benchmarks


67

 

 


 

    
Section V

Get Started

icon1_capture Get Started

Get started in 30 minutes

  1. Onboarding Call
    Expertise and protection for peace of mind

  2. Subscriber Growth Setup
    Approve the sign-up incentive, send coupons, and approve on-site designs

  3. Set Up Workflows, Test and Launch
    Approve triggered messages, initial campaign messages against program KPIs, initial training and ongoing customer support
started3


68

 

 


 

 

icon1_capture Get Started

30-day free trial

For a limited time, turn mobile messaging into a top 3 revenue channel for free.

  1. Build your email & sms lists quickly

  2. Free set up and integration

  3. No obligation


Screen Shot 2022-09-07 at 7.22.46 PM

 

started4


69

 

 


 

 

Our Costs Are Probably Already Covered!

Screen Shot 2022-09-07 at 7.33.21 PM

Sources:

Each respective website, does not include variable costs associated with Zapier and account limits

72

 

 


 

 

oldvsnew

 


73

 

 


 

 

     

ConvertAble® Pricing

 

Monthly Get 2 Months Free! Annual
ConvertAble® Lite
$389
$326
/ Mo *
/ Mo *
An easy way for small businesses to see the benefits of messaging.
Up to 10,000 Subscribers
Full Product Suite of Tools
Local Phone Number
Text Enable Your Landline Number
Full-Service Onboarding
Email & Live Chat Support
Fill Your Schedule® Campaigns available as a module @ $300/mo.
* Billed monthly (auto-renewal)
* Billed as $3,910 yearly (auto-renewal)
ConvertAble® Complete
$869
$729
/ Mo *
/ Mo *
Message based marketing for growing businesses
Unlimited Subscribers
All Lite features, plus:
Dedicated Customer Strategy Support
Fill Your Schedule® Campaigns
Phone Support
* Billed monthly (auto-renewal)
* Billed as $8,748 yearly (auto-renewal)
ConvertAble® Premium
$2,479
$2,479
/ Mo *
/Mo *
Integrated messaging tailored to every aspect of your business
Unlimited Subscribers
All Complete features, plus:
Custom One-Off Integrations
Dedicated Engineering Support
Dedicated Product Support
ConvertAble® AI Concierge
* Billed monthly (auto-renewal)

Disclaimer:

ConvertAble® AI Concierge provides live human response, within 2 minutes of receipt, 24/7/365 @ $1.50 / hour.

70

 

 


 

 

ConvertAble® Set Up & Launch Timeline

1 Day

Sign Up

Customer completes order form


ConvertAble assigns a Customer Success Manager (CSM) to coordinate initial account audit, set up, onboarding, training and ongoing support

process1b
1 Day
1-2 Days

Account Audit & Set Up

Customer completes audit and confirms sign-up incentive


ConvertAble's implementation team completes set up and thoroughly tests sign up units and automated workflows in ConvertAble

process4
1-2 Days
Cust. Dep. (Avg 7 Days)

Launch Call

ConvertAble creates a custom Getting Started guided tour


ConvertAble & customer review all integrations, creative designs, messaging templates and key workflows

process1
Cust. Dep. (Avg 7 Days)
1 Day

Customer Approval

Customer provides final approval of creative designs, welcome offer, workflows, messaging templates, initial outbound campaign

process2
1 Day
1 Day

Go Live

Training Q&A + Launch


Expected go live date is on avg. 10 days from submission of the  order form.

process3
1 Day


73